{
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  "docSlug": "AVTj6wGm1kN4elDkrHJp",
  "documentTitle": "Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund",
  "authorId": "Pitchdecks",
  "authorName": "Rippling",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 10,
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  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 36,
  "notes": "The chart uses a stacked bar approach to show cash flow components, with a line overlay for the ratio.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b4-63066e0543b5/10",
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  "components": [
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      "kind": "callout",
      "text": "Illustrative numbers shown, not actuals",
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    {
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      "kind": "callout",
      "text": "Numbers above 1.0 indicate reps more than pay for themselves each month and increasing sales headcount will immediately reduce cash burn.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-943d-76bf-ba49-e717d3a0090f",
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        "y": 0.35
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      "kind": "chart",
      "text": "Monthly cash-in vs cash-out stacked bar chart with ratio line",
      "attrs": null,
      "subkind": "bar-stacked",
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    {
      "bbox": null,
      "kind": "metric",
      "text": "Cash-on-Cash Payback Ratio: 1.0x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-943d-76bf-ba49-e932c5ac85f8",
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      "kind": "paragraph",
      "text": "What do we mean by cash-on-cash sales payback? This is a non-standard metric we believe is an important measure of a sales team's cash efficiency...",
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      "kind": "source-note",
      "text": "Source: [Acme Company] Internal Data. Note: Bookings figures as of 2020-06-30.",
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      "kind": "title",
      "text": "Sales Team Month Zero Cash-on-Cash Payback Currently 1.0x",
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      "subkind": "headline",
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  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "edacf3be-5836-4b9e-b2be-1848b481adf0",
      "evidence": "The traction and metrics slides show how Rippling achieves this.",
      "position": 1,
      "objective": "How can we centralize employee data across all systems?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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