{
  "docId": "019dd923-5f69-752d-a9b4-5bcbe887f8af",
  "docSlug": "ARI25JEycw3Tr3aWsBYL",
  "documentTitle": "Read the pitch deck the marketing lead behind Red Bull's craziest publicity stunts used to raise $47 million for his data startup from investors like Andreessen Horowitz and BlackRock",
  "authorId": "Pitchdecks",
  "authorName": "AnyRoad",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 5,
  "pageCount": 20,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-5bcbe887f8af/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-5bcbe887f8af",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-5bcbe887f8af.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-5bcbe887f8af#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The world is shifting to a new kind of consumption model. Enterprises need software to meet this new demand.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba46-2d95cd5fbddb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.206,
        "w": 0.341,
        "x": 0.614,
        "y": 0.393
      },
      "kind": "metric",
      "text": "$63 billion Amount spent by US consumer brands on experiences in 2018.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bde332a5-430f-412a-ae35-454be5d2a06d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.165,
        "w": 0.341,
        "x": 0.614,
        "y": 0.15
      },
      "kind": "metric",
      "text": "72% Of Millennials prefer to spend on experiences vs things.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5fee453-842e-43fa-b026-b700e1a69921",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.165,
        "w": 0.341,
        "x": 0.614,
        "y": 0.635
      },
      "kind": "metric",
      "text": "20% Annual increase in budgets for branded experiences.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2a31193-1aff-428b-9b11-2786d152ddbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market spend on experiences: $63 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba46-303a37637218",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.53,
        "x": 0.08,
        "y": 0.575
      },
      "kind": "paragraph",
      "text": "The world is shifting to a new kind of consumption model. Enterprises need software to meet this new demand.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "782c2b4e-72a6-4236-9b3e-6ddb6d31a935",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.341,
        "x": 0.614,
        "y": 0.335
      },
      "kind": "source-note",
      "text": "The Harris Group, 2014; American Marketing Association, 2019; Freeman and SSI, CMO Survey 2017",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "822c2453-ed92-4bbc-bffa-b863ca137c00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.465,
        "x": 0.08,
        "y": 0.345
      },
      "kind": "title",
      "text": "We are living in an experience economy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb06d5d4-5510-444d-a266-02074fc30b70",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "7fc6813e-5a39-4c01-88b6-f462a5139994",
      "evidence": "NPS is outdated",
      "position": 0,
      "objective": "Why now is the time for ERM",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}