{
  "docId": "019dd923-5f69-752d-a9b4-57b6fc24ca4f",
  "docSlug": "AQ8L2XRFRI2hRVX37JEy",
  "documentTitle": "The founders of Lunchclub;; a startup for making better professional connections;; used this pitchdeck to raise $4 million in funding",
  "authorId": "Pitchdecks",
  "authorName": "Lunchclub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 14,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-57b6fc24ca4f/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-57b6fc24ca4f",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-57b6fc24ca4f.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-57b6fc24ca4f#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.28,
        "x": 0.567,
        "y": 0.225
      },
      "kind": "list",
      "text": "Cost of data acquisition, storage, compute dropping 10x every several years. 41 million Americans are self employed. New college grads work at 2x as many companies in their first five years.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "370698be-665f-4473-831f-43b783d08736",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.24,
        "w": 0.21,
        "x": 0.146,
        "y": 0.48
      },
      "kind": "list",
      "text": "Social network data helps bootstrap R&D of our AI. Future of work trends make offline connections more important than ever.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4108296-4d81-4db8-aaa5-dc1f97ff71a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.163,
        "x": 0.169,
        "y": 0.166
      },
      "kind": "title",
      "text": "Why now?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf640dd2-336f-4948-b08f-bfe002721d1d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Three horizons (McKinsey)",
      "slug": "three-horizons",
      "agent": null,
      "layer": "slide",
      "matchId": "e9fdff33-5a2a-4230-a8b5-437da3c6e97d",
      "evidence": "Cost of data acquisition, storage, compute dropping 10x every several years. 41 million Americans are self employed. New college grads work at 2x as many companies in their first five years.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 5,
      "beatId": "064bd802-b3ed-43b8-93f0-616ad8f8f988",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "slides 5-7 describe solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "a2e2601d-72f3-462a-9ad0-7c87a4bfeb82",
      "evidence": "slides 3 and 5 emphasize opportunity and timing",
      "position": 0,
      "objective": "why now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 12,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3e7e78bb-5879-4539-aeb3-8f801ee959da",
      "evidence": "slides 3, 5, 6, 12 describe why, how, and what of Lunchclub",
      "position": 1,
      "objective": "why, how, what",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}