{
  "docId": "019dd923-5eff-723e-9be9-f11c58c23f53",
  "docSlug": "AAr7sQTzOfub78IcKrwI",
  "documentTitle": "A real-estate listings startup trying to rival Zillow used this pitch deck to raise $25 million for its super-powered home search website",
  "authorId": "Pitchdecks",
  "authorName": "Localize",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 8,
  "pageCount": 16,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-f11c58c23f53/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-f11c58c23f53",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-f11c58c23f53.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-f11c58c23f53#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.35,
        "y": 0.1
      },
      "kind": "callout",
      "text": "Agents spend as much as 75% of their time trying to convert leads into clients",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad8abb07-b284-4f8a-9f36-f7e41ee0034f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Solving this challenge will fundamentally improve brokerages cost structure.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad4b-33911decc6ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.35,
        "y": 0.5
      },
      "kind": "list",
      "text": "Engaging leads early in the homebuying process takes significant time and effort; Compiling a buyer profile and clarifying must-haves vs. nice-to-haves is necessary yet arduous; Many early leads may be lost over time",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7aa24738-1edf-4ce6-bfa7-49aef6634042",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "time spent on lead conversion: 75%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad4b-355abd04c356",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Not every lead will turn into a client. Because the process of qualifying and nurturing leads is manual and time consuming, brokerages resort to investing many agent hours - a wasteful response to the problem.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3b8ff5c-ad29-43fa-9952-5bf96d3be6b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.35,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Solving this challenge will fundamentally improve brokerages cost structure.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f35a9be8-47f2-4c3e-a350-cb3f10c93a80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Nurturing Leads Is Expensive",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e401ec05-a797-4b9e-b126-d02e4501a8fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "a22e6bc5-9f09-4a67-b839-1532a6492daf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 4-8 highlight the problem and pain points.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}