{
  "docId": "019dd923-5eff-723e-9be9-ece463cd8325",
  "docSlug": "A8ICj5EKrBvpz11PJikz",
  "documentTitle": "Condense wants to help stars stream themselves in 3D into games like Roblox and Fornite. We got an exclusive look at the 16-slide deck it used to raise $4.5 million.",
  "authorId": "Pitchdecks",
  "authorName": "Condense",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 13,
  "pageCount": 16,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a funnel diagram to illustrate market segmentation and a flow diagram for revenue calculation.",
  "elementsJson": [
    "funnel_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-ece463cd8325/13",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-ece463cd8325",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-ece463cd8325.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-ece463cd8325#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We enable rights holders to reach new audiences whilst retaining existing ones",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad4b-19183cae62ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "2.8 BN gamers, 1.54 BN also use games to socialise, 1 BN also spend money on virtual items",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7f2aadb-23d2-4e3a-9747-0a9adfdf1e69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.8,
        "y": 0.7
      },
      "kind": "metric",
      "text": "$9BN",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10ed2618-099a-4038-a85e-7055238b4639",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "metric",
      "text": "$91BN",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20a2af84-c474-420e-8d2e-fb4828a06aae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $91BN",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad4b-1f1571ab896f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.35,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "estimated $85* yearly spend per user",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e62cf368-366f-44d0-b42b-525f29efef86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "We enable rights holders to reach new audiences whilst retaining existing ones",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4079bcf1-ae50-41c6-820e-53bd68c25863",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Market Size",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0de34f24-749f-41ba-a208-e1dc71f911b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-sizing-funnel",
      "slug": null,
      "matchId": "0f76b3c7-7eff-4605-ae22-aeab1eca2d2c",
      "evidence": "Funnel diagram used to narrow down total addressable market",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 13,
      "beatId": "54376bb6-57de-4671-afc2-5bfdd59509ff",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is discussed on page 13",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "35ac5162-2afb-4ae3-a9da-a080fbeba5d9",
      "evidence": "The why now section is presented on multiple pages",
      "position": 0,
      "objective": "Why now is the right time for Condense's technology",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}