{
  "docId": "019dd923-5eff-723e-9be9-eacd35999596",
  "docSlug": "9zFIdVXbWBahwK66LgfP",
  "documentTitle": "We got an exclusive look at the pitch deck no-code automation startup Tines used to raise $26 million",
  "authorId": "Pitchdecks",
  "authorName": "Tines",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 9,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 7,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-eacd35999596/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-eacd35999596",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-eacd35999596.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-eacd35999596#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.04,
        "y": 0.21
      },
      "kind": "list",
      "text": "Evolving Threat Landscape: Security breaches up 67% since 2014; 1.5M new phishing sites/mo; difficult/expensive breach resolution; 20% of orgs had remote worker breaches.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "463b6c14-835a-49f6-8550-d504986f2401",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.58
      },
      "kind": "list",
      "text": "Alert Fatigue: 83% struggle with alert barrage/complex tools; 95% of breaches caused by human error; 10%-50% annual staff churn.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a3d28e3-8399-4224-aa2b-dd75e526c3d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.31,
        "x": 0.63,
        "y": 0.25
      },
      "kind": "quote",
      "text": "The thing we like about Tines is the flexibility of the product. We can hook it up to any of our tools. Rather than having to buy a specific tool that works with Tines, it works with whatever we already have. If it has an API, Tines can integrate with it.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2129436-95ed-49ff-81f6-bb483330a797",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "The thing we like about Tines is the flexibility of the product. We can hook it up to any of our tools. Rather than having to buy a specific tool that works with Tines, it works with whatever we already have. If it has an API, Tines can integrate with it. - Joel Perez-Sanchez, Security Engineer",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad49-6ac9ea6a0752",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Why now?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e661c27-5b1a-4967-9545-1821771638b5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "5eb2bceb-1bf4-4165-a75e-d1590d7a1f87",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What could be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The why now slides explain the market need and timing.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0f556639-d782-4f63-b575-aed4312cfce6",
      "evidence": "The why now slides address the golden circle questions of why, how, and what.",
      "position": 0,
      "objective": "Explain why Tines is a simple and powerful automation solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "108e8785-bcf4-4685-93a5-072696c6447c",
      "evidence": "The why now slides imply the consequences of not adopting automation.",
      "position": 1,
      "objective": "Highlight the cost of not automating workflows",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}