{
  "docId": "019dd923-5eff-723e-9be9-e01ae98bdfc2",
  "docSlug": "9Try3gQxxw6y4twpuJxa",
  "documentTitle": "Real-estate startup Immo scoops up single-family homes from sellers then turns them into rental investments. Check out the 26-slide pitch deck it used to raise $75 million.",
  "authorId": "Pitchdecks",
  "authorName": "IMMO",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 26,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The slide uses a bubble-based visualization to categorize market data into three pillars: Capital, Supply, and Demand.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-e01ae98bdfc2/16",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-e01ae98bdfc2",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-e01ae98bdfc2.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-e01ae98bdfc2#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "callout",
      "text": "We are monetising both the biggest financial transaction homeowners make in their life AND the biggest monthly expense tenants have each month",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a8c50fc-4a83-49c0-90f8-c7d7d5d9fcb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.22,
        "y": 0.03
      },
      "kind": "metric",
      "text": "~€15 trillion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5412ed75-1abf-4de4-a72a-cf2428896ae3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "metric",
      "text": "~€13 trillion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f8e91fc-ab8e-474d-9355-7a2cafc41109",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.22,
        "y": 0.055
      },
      "kind": "metric",
      "text": "~€77 trillion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a15fb2b6-b41b-4f12-a50b-1e7f31425c6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.06
      },
      "kind": "metric",
      "text": "~€1.6 trillion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1830113-9cac-4fdd-8559-73e9daf50e68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.42,
        "y": 0.035
      },
      "kind": "metric",
      "text": ">€230 trillion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aacef861-e8ee-42a2-a6f6-7811d07b2710",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.78,
        "y": 0.035
      },
      "kind": "metric",
      "text": "~70m households / ~€600 billion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8e7046a-e1fb-4cfe-81b3-6a10917c6aaa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.58,
        "y": 0.025
      },
      "kind": "metric",
      "text": "~€40 trillion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db3d4fde-433e-4e3e-92dc-cabf8270c0ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.06,
        "y": 0.028
      },
      "kind": "metric",
      "text": "~€130 trillion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7eebfee-ac7d-4517-a279-8d636764e814",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: >€230 trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad44-060d276c9768",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.06,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Bloomberg, Banking in Europe: 2019 facts and figures (EBF), Willis Towers Watson Global Pension Assets Study – covers assets in 22 major markets, ECB Europe, Savills",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3f8ea21-4bcb-4c8b-bb7e-1148f84fbe27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "Infinitely Scalable Demand and Supply Side",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecfbe1cd-1837-4ac5-902e-31f131fe2db0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d0a2620b-9755-40ee-973d-3c0cf3b7649b",
      "evidence": "We are monetising both the biggest financial transaction homeowners make in their life AND the biggest monthly expense tenants have each month",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}