{
  "docId": "019dd923-5eff-723e-9be9-dccbdc1f3627",
  "docSlug": "9jnLF09XFKD4m3cSx3gs",
  "documentTitle": "Here's the pitch deck a climate tech founder used to turn a 20-minute pitch to VC Tim Draper into a 1.5-hour conversation — and a $1.25 million check",
  "authorId": "Pitchdecks",
  "authorName": "Lord of the Trees",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a three-column layout to define target customer segments.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-dccbdc1f3627/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-dccbdc1f3627",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-dccbdc1f3627.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-dccbdc1f3627#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We have identified three initial targets:",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad47-ba0879f444f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.26,
        "x": 0.09,
        "y": 0.49
      },
      "kind": "framework",
      "text": "AN ENVIRONMENTAL LEGACY",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14e6b47d-eca4-49d8-a301-3a6029705c68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.26,
        "x": 0.65,
        "y": 0.49
      },
      "kind": "framework",
      "text": "RESTORING ECOSYSTEMS",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "690f0de0-46a9-4b0e-9f8f-a5229ad9f825",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.26,
        "x": 0.37,
        "y": 0.49
      },
      "kind": "framework",
      "text": "TRANSFORMING AGRICULTURE",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86b26412-79ee-4b29-8e89-9f77d9c6b9c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.2,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c7a81f8-26ba-4eb3-b732-38ed63ea192b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.48,
        "x": 0.28,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Lord of the Trees is based in Australia but will promote its services on a global scale. Our proprietary drone and Seedpod technology can successfully replant vast areas in wildly different climates, ecosystems and terrains at a fraction of the current costs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f2e5749-7132-45d4-8257-78d0e10a200c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.48,
        "x": 0.28,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "As the company grows, we will undertake reforesting projects in other countries where demand is high and traditional methods inadequate.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70f32f99-532b-4f53-9306-21d4ba342713",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.48,
        "x": 0.28,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "We are currently supporting major tree planting projects in Australia and Sumatra to raise awareness and generate startup cash flows.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b59f7f19-3d1a-462e-b878-e27de0f089e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.28,
        "y": 0.35
      },
      "kind": "title",
      "text": "We have identified three initial targets:",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f191182-04ac-4aa4-a13a-db74e13cb25f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.55,
        "x": 0.28,
        "y": 0.06
      },
      "kind": "title",
      "text": "MARKET SEGMENTATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c65b618d-6179-4ba2-acf8-41ab313f92f5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "89cff5c6-858a-4602-b9dc-244bafffb7f7",
      "evidence": "The slide explicitly segments the market into three distinct target groups with specific value propositions for each.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56cbcf85-6af1-4a57-b430-3a6701e0ba5a",
      "evidence": "The deck implies the cost of inaction throughout",
      "position": 0,
      "objective": "What is the cost of not taking action on reforestation?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}