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      "text": "Daily Payback: Advance + Fee is paid back as a percentage of daily sales. If the merchant does well, remittances go up, if sales slow, remittance sizes go down.",
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      "text": "Reliant on 1st party data: 1st Party marketing data, website data and transaction data are used to price each offer and assess risk levels of applicants.",
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      "text": "Shorter-terms: Typical duration for these instruments is 2 - 6 months. Shorter duration dramatically reduce the risk of default.",
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