{
  "docId": "019dd923-5eff-723e-9be9-d679cba97d5e",
  "docSlug": "9SgFpqMcSiGcAvBgY1LO",
  "documentTitle": "Macy's just announced a deal with Mirakl;; a software startup building marketplaces. See the 14-page pitch deck it used to nab $555 million from investors like Silver Lake.",
  "authorId": "Pitchdecks",
  "authorName": "Mirakl",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.783,
  "pageNumber": 2,
  "pageCount": 14,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart highlights '10 years' growth in 3 months' at the Q1 2020 inflection point.",
  "elementsJson": [
    "action_title",
    "line_chart",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-d679cba97d5e/2",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-d679cba97d5e",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-d679cba97d5e.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-d679cba97d5e#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "10 years' growth in 3 months",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad41-f930a68118ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.48,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "chart",
      "text": "eCommerce penetration, %",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cbafa76-743e-4e1b-b808-be2cea0b6645",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.38,
        "x": 0.58,
        "y": 0.33
      },
      "kind": "list",
      "text": "Customers want more: Greater choice, lower prices, faster delivery. Margins are decreasing: Coupled with higher carrying costs. Competition is growing: From digital giants and digital natives.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7aa1c247-4c61-4b10-9b7e-f509b01a98ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "eCommerce penetration: 30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad41-ffe8f3450124",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.25,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Sources: Bank of America; Forrester Analytics; McKinsey; ShawSpring Research; U.S. Department of Commerce",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "761ccf91-e145-459a-a44d-2425dbd80182",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Rapid growth intensifies pressure for eCommerce",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da19b703-2bd8-438f-a52a-43f3de6d3c22",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Quantification",
      "slug": "quantification",
      "agent": null,
      "layer": "slide",
      "matchId": "77ad3f3c-9e3e-492a-a07e-29185bd80bed",
      "evidence": "metric/primary: eCommerce penetration: 30%",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "why_now",
      "slug": null,
      "matchId": "7203444c-7939-469b-84f3-583bcb75d6a6",
      "evidence": "The slide argues that current market conditions (rapid growth, margin pressure) necessitate a change in strategy.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "04c81f0f-1566-4bb5-854e-d071035737dc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-4 discuss market pressure and growth of marketplaces",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 4,
      "from": 2,
      "beatId": "1db9b00b-19e9-43de-802e-dd72865f5b3b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "Slides 2-4 discuss market pressure and growth of marketplaces",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "1917e711-6d99-45bd-969f-0c8374fd0fee",
      "evidence": "Slides 2-4 discuss market pressure and growth of marketplaces",
      "position": 0,
      "objective": "Why are marketplaces growing so fast?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 4,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e2426d23-e3a6-4d71-a62f-760a77da8d05",
      "evidence": "Slides 2-4 imply the risks of not adapting to marketplace growth",
      "position": 1,
      "objective": "What are the consequences of not adopting a marketplace solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}