{
  "docId": "019dd923-5eff-723e-9be9-c6e1d1d39194",
  "docSlug": "9DJ4yxa2JYCptSkSlnl2",
  "documentTitle": "Here's the pitch deck that Silicon Valley startup Crunchbase used to convince investors it could put an end to corporate websites and jobs pages",
  "authorId": "Pitchdecks",
  "authorName": "Crunchbase",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 7,
  "pageCount": 13,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The chart is an area chart showing exponential growth in ARR.",
  "elementsJson": [
    "action_title",
    "area_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-c6e1d1d39194/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Total ARR",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12e5acbe-a441-4488-841b-f29a59f20c80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total ARR",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad42-6401d784272f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.05
      },
      "kind": "title",
      "text": "And it’s paying off: we make money quickly and efficiently",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4cb471b-cbe0-4bec-8208-24aeb0502e9a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "d0ae0a23-0306-4283-8f04-988c8e90197e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Page 7 shows that the solution is paying off with quick and efficient revenue growth",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 7,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "f1d0742b-aec2-499a-8399-137bac714ff2",
      "evidence": "Page 7 shows the traction and revenue growth",
      "position": 2,
      "objective": "Show the before-after effect of using Crunchbase",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}