{
  "docId": "019dd923-5eff-723e-9be9-c6e1d1d39194",
  "docSlug": "9DJ4yxa2JYCptSkSlnl2",
  "documentTitle": "Here's the pitch deck that Silicon Valley startup Crunchbase used to convince investors it could put an end to corporate websites and jobs pages",
  "authorId": "Pitchdecks",
  "authorName": "Crunchbase",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 12,
  "pageCount": 13,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "analogy",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a screenshot of the product interface to ground the analogy.",
  "elementsJson": [
    "headline_text",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-c6e1d1d39194/12",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-c6e1d1d39194#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "image",
      "text": "Crunchbase logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6cf4fad-48e8-4ff8-99ee-20569e4d415a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.56,
        "x": 0.22,
        "y": 0.18
      },
      "kind": "image",
      "text": "Crunchbase Pro interface showing Airbnb profile",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4652e53-9d9d-4ace-8678-6140c78b66ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Crunchbase: the LinkedIn for Companies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e25dd7f-bc90-4dec-83ae-e97f61752407",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "3887d3ff-48f7-49b2-95a1-6b23daefe5f2",
      "evidence": "The title explicitly compares Crunchbase to LinkedIn to explain its function.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}