{
  "docId": "019dd923-5eff-723e-9be9-c0b42b6cf739",
  "docSlug": "93DTqWn7TV07zXcAcBzc",
  "documentTitle": "Here's the 20-slide pitch deck Finix used to sell its vision of payments-as-a-service and nab $30 million from backers including Amex's VC arm",
  "authorId": "Pitchdecks",
  "authorName": "Finix",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 6,
  "pageCount": 20,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a layered diagram to explain the payment ecosystem structure.",
  "elementsJson": [
    "value_chain_diagram",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-c0b42b6cf739/6",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-c0b42b6cf739",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-c0b42b6cf739.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-c0b42b6cf739#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Merchant, Card Networks, Processor, Buyer",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4595570b-2c8c-4945-be8b-53b15d5c3676",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.1,
        "y": 0.5
      },
      "kind": "image",
      "text": "Mastercard, Visa, Discover, Amex, FIS, Fiserv",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "421f6e41-b88b-42c9-a220-df845cc46716",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.8,
        "y": 0.67
      },
      "kind": "metric",
      "text": "<$0.01-$0.10",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6cbdc7c-fa31-4338-97e8-7388b5f0722a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.8,
        "y": 0.55
      },
      "kind": "metric",
      "text": "~15 BPS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8c19c04-0b85-463c-80b3-f0061fe7d8ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Fees",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad3a-b112c71714c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.07,
        "y": 0.12
      },
      "kind": "title",
      "text": "Payments Layer Cake",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9e82afd-2dbd-4050-9c13-8e169178c9da",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value chain",
      "slug": "value-chain",
      "agent": null,
      "layer": "slide",
      "matchId": "36528bd9-454d-4bda-b374-bf4d7b0b28a6",
      "evidence": "diagram/value-chain: Merchant, Card Networks, Processor, Buyer",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "a18cf9a0-8343-4d49-8799-e9afa3658d17",
      "evidence": "The slide depicts the sequential layers of the payment processing industry.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 1,
      "beatId": "9a97ba1c-0507-4df7-8fd5-695bec30a7ef",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Context",
      "beatSlug": null,
      "evidence": "Slides 1-10 provide context about the payments industry and Finix's vision",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}