{
  "docId": "019dd923-5eff-723e-9be9-bcc28ac0ae74",
  "docSlug": "8ndjuCfVyHUeaWJQPbi7",
  "documentTitle": "We got an exclusive look at the pitch deck that buzzy startup Cardinal Analytx used to raise a $22 million round led by top investor John Doerr",
  "authorId": "Pitchdecks",
  "authorName": "Cardinal Analytx",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.336,
  "pageNumber": 5,
  "pageCount": 13,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "Uses a funnel diagram to illustrate the narrowing of population focus from total lives to high-impact cases.",
  "elementsJson": [
    "headline_text",
    "quote_block",
    "paragraph",
    "pie_chart",
    "funnel_chart",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-bcc28ac0ae74/5",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-bcc28ac0ae74",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-bcc28ac0ae74.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-bcc28ac0ae74#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "8x ROI on $6M or $0.96 PMPM Savings",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad38-6c49ff6aab14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Health Plan A Population breakdown",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97c657ab-fe9d-4680-af7e-b2e5703147ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.5,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "Health Plan A cost funnel",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "882ef706-e376-4c77-91ed-87363b9b2937",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "legend",
      "text": "Cost Bloom (Newly High Cost); Persistent High Cost",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5973d150-82ea-4139-81fd-0c466a708d54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ROI: 8x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad38-76f4795e0bed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Patient Outcome: 57 year old male with heart conditions, back pain, and opioid dependence was steered to a higher quality lower cost spinal fusion center, a savings of over $20k.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d303dbe5-e659-4bfb-acbc-3e75e4e8a46e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "quote",
      "text": "I felt like it was meant to be for me to reach this member, it was the perfect moment in time - Care Manager",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40be0710-ca4d-48d6-be71-1329fc0d7a74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I felt like it was meant to be for me to reach this member, it was the perfect moment in time — Care Manager",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad38-7107324f5659",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "8x ROI on Highest Impact Cost Blooms",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcc7b294-e872-45c0-a4f5-a8c872a3074b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9be0fda4-bd8f-445f-b7a4-6e3a3102b57d",
      "evidence": "8x ROI on $6M or $0.96 PMPM Savings",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "funnel",
      "slug": null,
      "matchId": "9207051b-b816-4f1a-a487-a0d4d0f27761",
      "evidence": "The slide uses a funnel diagram to represent the narrowing of the population to high-impact cases.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 2,
      "beatId": "ce87cd04-fb07-4261-9866-5da5483ca83b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Multiple pages showcase traction, including ROI and adoption rates.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "24961229-3a89-4cb9-878a-5123d6550e01",
      "evidence": "The problem and traction slides imply the consequences of inaction.",
      "position": 0,
      "objective": "Highlight the cost of not adopting Cardinal Analytx's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 4,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "fb6d4626-760d-484d-9888-987456c27e65",
      "evidence": "The solution and competitive advantage slides suggest potential for both quick wins and long-term success.",
      "position": 1,
      "objective": "Showcase the potential for quick wins and long-term bets with Cardinal Analytx",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}