{
  "docId": "019dd923-5eff-723e-9be9-b7013edaa5ba",
  "docSlug": "8OLRQagQhGwfMnNcBKMP",
  "documentTitle": "An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online",
  "authorId": "Pitchdecks",
  "authorName": "OutboundEngine",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 15,
  "pageCount": 20,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide features a product demo screenshot showing a scan results dashboard with an 87% inaccuracy rate.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-b7013edaa5ba/15",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-b7013edaa5ba",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-b7013edaa5ba.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-b7013edaa5ba#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Make sure customers and search engines can find the correct information about your business, every time",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad35-88c0b9476861",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.92,
        "w": 0.54,
        "x": 0.43,
        "y": 0.03
      },
      "kind": "image",
      "text": "Product interface showing scan input and results dashboard",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81cfcc64-659a-4018-8c71-8bdb38f1b860",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.04,
        "y": 0.48
      },
      "kind": "list",
      "text": "Direct integration to 70+ sites\nPrevent unauthorized changes to your profiles\nIdentify and fix duplicate profiles\nEasily publish updates when your business information changes",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b718c5c1-93e2-4fb0-82cb-6981216560b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "metric",
      "text": "87% INACCURATE LISTINGS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4b5b3df-eb9e-4809-9183-aed4181cc12f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Inaccurate listings: 87%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad35-8f0977ef40ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Make sure customers and search engines can find the correct information about your business, every time",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f8153ac-b305-4105-b345-4d2ffd845d41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.27,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Profile Reach",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c0df9c0-2a49-47fb-9b01-a0e0d2f8541d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "cca9d95e-2545-4d8d-8bb7-d7e81129e0ba",
      "evidence": "list/bullet: Direct integration to 70+ sites",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 9,
      "beatId": "b88721ef-d164-442b-a009-c425c8fdf0f7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product Overview",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The product demo and features are presented on pages 9-18.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 9,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "f572e39a-23af-43e6-b4e8-cd63af935c49",
      "evidence": "The product demo and features are presented in a way that shows how they help small business operators accomplish specific jobs.",
      "position": 2,
      "objective": "What jobs do small business operators need to accomplish with OutboundEngine?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.7,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}