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  "documentTitle": "An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online",
  "authorId": "Pitchdecks",
  "authorName": "OutboundEngine",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "product_demo",
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  "notes": "The slide shows a screenshot of a landing page for a giveaway.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-b7013edaa5ba/14",
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      "kind": "image",
      "text": "Landing page for Get It Done Giveaway with Amazon gift card",
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      "kind": "list",
      "text": "Every quarter, your contacts will receive an email allowing them to enter a sweepstakes. Once they enter (via email or social media), we'll ask for referrals. We supply the prize. Helps you validate and maintain an updated contact list. Leads sent directly to you.",
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      "kind": "title",
      "text": "Referral Engine",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product Overview",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The product demo and features are presented on pages 9-18.",
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      "confidence": 0.8,
      "parentBeatName": "Evidence",
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      "name": "Jobs To Be Done",
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      "matchId": "f572e39a-23af-43e6-b4e8-cd63af935c49",
      "evidence": "The product demo and features are presented in a way that shows how they help small business operators accomplish specific jobs.",
      "position": 2,
      "objective": "What jobs do small business operators need to accomplish with OutboundEngine?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.7,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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