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  "docSlug": "83OHWROYqCinaJP0mZz8",
  "documentTitle": "Here's the futuristic 24-page pitch deck that landed legal freelancing app Lawtrades a $6-million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Lawtrades",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "pageNumber": 17,
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  "slideType": "why_now",
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  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The chart uses color-coded area fills to represent different years, with 2021 showing a sharp upward trend.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be9-b29137abafe8/17",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-b29137abafe8",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-b29137abafe8.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-b29137abafe8#slide-17",
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      "kind": "callout",
      "text": "Why now: Companies are spending more per month, faster since COVID",
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      "kind": "callout",
      "text": "Companies are spending more per month, faster since COVID",
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        "h": 0.6,
        "w": 0.65,
        "x": 0.05,
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      "kind": "chart",
      "text": "Retention cohorts for active customers by year",
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      "subkind": "area",
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      "kind": "metric",
      "text": "Customer spending: $400K",
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      "kind": "title",
      "text": "Retention cohorts for active customers",
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  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
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      "agent": "Storyteller",
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      "evidence": "The area chart showing 'Retention cohorts for active customers' implies a before-after comparison, bridging the current state to the desired outcome.",
      "confidence": 0.7
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      "beatId": "2430b704-8b69-457c-a0b1-6abdb1053316",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
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      "evidence": "Slides 16-18 present traction and retention cohorts",
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      "evidence": "Slides 17-18 present retention cohorts and why now",
      "position": 1,
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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