{
  "docId": "019dd923-5eff-723e-9be9-b29137abafe8",
  "docSlug": "83OHWROYqCinaJP0mZz8",
  "documentTitle": "Here's the futuristic 24-page pitch deck that landed legal freelancing app Lawtrades a $6-million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Lawtrades",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 24,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses three phone mockups to illustrate the platform's core capabilities.",
  "elementsJson": [
    "headline_text",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-b29137abafe8/13",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-b29137abafe8",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-b29137abafe8.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-b29137abafe8#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.29,
        "x": 0.67,
        "y": 0.235
      },
      "kind": "image",
      "text": "Spend analytics interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "051670e6-b8a3-457d-89b2-950fb37284ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.29,
        "x": 0.04,
        "y": 0.235
      },
      "kind": "image",
      "text": "Flexible workforce interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8760dcd9-453c-458d-9354-7c11fd6ce775",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.29,
        "x": 0.36,
        "y": 0.235
      },
      "kind": "image",
      "text": "Vetting & Matching interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8a87430-1eff-459b-87e8-2047f30bb146",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.78,
        "x": 0.11,
        "y": 0.08
      },
      "kind": "title",
      "text": "Lawtrades' secret is data driven automations",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7cd97b6-4dda-487f-b4fb-82401017eb49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.39,
        "y": 0.22
      },
      "kind": "title",
      "text": "Vetting & Matching",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62b0feab-396b-45d6-b790-1396cb2e894e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.71,
        "y": 0.22
      },
      "kind": "title",
      "text": "Spend analytics",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d2f5c02-5038-4685-8d16-bcbf28b61a15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.07,
        "y": 0.22
      },
      "kind": "title",
      "text": "Flexible workforce",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df38f782-d059-4689-abf9-62b7b1bb5a1c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "249af415-dbb6-43d6-aaa1-8b6ab134c93e",
      "evidence": "The use of multiple screenshots and simple subtitles creates a visually appealing and easy-to-understand interface, which aligns with the Aesthetic-Usability Effect.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 13,
      "beatId": "c842e236-e365-4bf0-9ec6-1ee2ae321abd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product Demo",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "Slides 13-15 present product demo and competitive advantage",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}