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  "documentTitle": "See the pitch deck that nabbed Clearbanc;; a startup that provides funding to other startups;; $300 million in Series B financing less than a year after its first venture round",
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  "authorName": "Clearbanc",
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  "notes": "The slide uses two bar charts to demonstrate market disruption in two distinct CPG categories.",
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      "text": "DTC brands have taken significant market share from incumbents by producing simpler product lines and owning the customer relationship.",
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      "text": "Gillette's share of the market fell from 70% in 2013 to 54% in 2016. Dollar Shave Club and Harry's combined U.S. share rose from 7.2% to 12.2% in 2017",
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      "text": "Market Share: 30%",
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      "kind": "paragraph",
      "text": "There has been a huge rise of DTC mattress in the box companies like Casper, Nectar (a Clearbanc customer!), Leesa & Purple. Casper has stolen almost 10% of the global mattress market in less than 5 years",
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      "text": "DTC brands have taken significant market share from incumbents by producing simpler product lines and owning the customer relationship. This has lead to the fall of CPG giants across many categories. These brands are able to scale faster and capture more margin than consumer brands ever have in the past",
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      "name": "Golden Circle",
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