{
  "docId": "019dd923-5eff-723e-9be9-a631ea5f3a71",
  "docSlug": "8FOyjQF7xFUTtjwZalC1",
  "documentTitle": "Here's the pitch deck a New York startup used to raise $5.5 million to expand its apartment-rental service",
  "authorId": "Pitchdecks",
  "authorName": "UpTop",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": [
    "action_title",
    "big_number",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-a631ea5f3a71/6",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-a631ea5f3a71",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-a631ea5f3a71.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-a631ea5f3a71#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In 4 months we... penetrated 40% of the rental market",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad33-cfc6b775c785",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.44,
        "y": 0.38
      },
      "kind": "metric",
      "text": "40%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f19c3a2-3e79-4efa-9f90-a36a7c1f9833",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.06,
        "x": 0.37,
        "y": 0.65
      },
      "kind": "metric",
      "text": "300+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99f1c286-a173-4329-af15-b7098339a755",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.14,
        "y": 0.65
      },
      "kind": "metric",
      "text": "2500+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6a70526-d66d-42a9-b5e2-f31131b88cc4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.6,
        "y": 0.65
      },
      "kind": "metric",
      "text": "1000+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "def5bb1e-bbae-46bb-bfb8-5149f659717e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.09,
        "x": 0.78,
        "y": 0.65
      },
      "kind": "metric",
      "text": "$1.5M+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe2305eb-914a-4ca9-8570-a74afb0a5e8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "market penetration: 40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad33-d23189361335",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.22,
        "x": 0.39,
        "y": 0.285
      },
      "kind": "paragraph",
      "text": "In 4 months we...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebe358d8-1429-40ee-9158-8434df216772",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.34,
        "x": 0.33,
        "y": 0.11
      },
      "kind": "title",
      "text": "WE TESTED IN MARKET ONE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "735d8ebb-a52f-4205-8bbd-d3b2510f874d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "1e84e987-1f37-4319-b74d-631ea016686c",
      "evidence": "In 4 months we... penetrated 40% of the rental market",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "92bb8401-687e-4609-bda6-6dcf795eb62b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slide 6 shows traction in the market",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}