{
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  "docSlug": "8FOyjQF7xFUTtjwZalC1",
  "documentTitle": "Here's the pitch deck a New York startup used to raise $5.5 million to expand its apartment-rental service",
  "authorId": "Pitchdecks",
  "authorName": "UpTop",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
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  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
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  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The diagram uses a hub-and-spoke style network to visualize the friction points in the rental process.",
  "elementsJson": [
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  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-a631ea5f3a71/3",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-a631ea5f3a71",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-a631ea5f3a71.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-a631ea5f3a71#slide-3",
  "components": [
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      "bbox": {
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        "x": 0.83,
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      },
      "kind": "callout",
      "text": "Wasted Time, Wasted Money, Stress, Scams",
      "attrs": null,
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      "bbox": {
        "h": 0.7,
        "w": 0.9,
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      },
      "kind": "diagram",
      "text": "Network diagram of rental process participants and pain points",
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      "subkind": "hub-spoke",
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      "kind": "title",
      "text": "WHICH RESULTS IN RENTING TODAY...",
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  "frameworks": [
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      "matchId": "2455ad0c-0192-4322-8f3f-4a8bf517cfbb",
      "evidence": "Central nodes (Renter, Apartment, Manager, Scammer) connected to various peripheral activities and pain points.",
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    }
  ],
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      "to": 3,
      "from": 2,
      "beatId": "098ba9cb-7510-4b6d-8ac4-3f981ec80890",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-3 focus on the problem and pain points",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e2d78d6c-0c41-4878-9ac5-c2f7f380f0d5",
      "evidence": "Slides 2-3 imply that not using UpTop results in a poor rental experience",
      "position": 0,
      "objective": "Highlight the cost of not using UpTop",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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