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  "documentTitle": "Here's the pitch deck a New York startup used to raise $5.5 million to expand its apartment-rental service",
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  "authorName": "UpTop",
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  "notes": "The slide highlights the gap in the market that UpTop aims to bridge.",
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      "text": "RENTERS & OWNERS / PROPERTY MANAGERS USE SEVERAL TOOLS",
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      "text": "Accounting, Property management, Rent collection",
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      "kind": "title",
      "text": "SOFTWARE IS GREAT, BUT NOT IN THE RENTAL MARKET",
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      "evidence": "Slides 2-3 imply that not using UpTop results in a poor rental experience",
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