{
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  "docSlug": "7qx64JhhLWTXkrQhdcIo",
  "documentTitle": "We got an exclusive look at the pitch deck cap table startup Capdesk used to raise an $11 million round from Fidelity",
  "authorId": "Pitchdecks",
  "authorName": "Capdesk",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a numbered list to present market evidence for the urgency of the business model.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be9-9b9a567d3d18/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-9b9a567d3d18",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-9b9a567d3d18.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-9b9a567d3d18#slide-7",
  "components": [
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      },
      "kind": "callout",
      "text": "option holders and shareholders in unlisted companies are at its highest while IPOs are at its lowest",
      "attrs": null,
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      },
      "kind": "list",
      "text": "1. No Liquidity: IPOs have stagnated since 2000 (Economist 2018)\n2. Missing Investment Opportunities: Uncalled PE capital is at the highest yet (Bain & Company, 2018)\n3. More Employees in Private Companies: Employee owned businesses in the UK growing by 10% year on year (UK Employee Ownership Association 2018)\n4. More Funding in Startups: Total annual global funding increased nearly 50% in 2017 (CBS insights)",
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      "kind": "title",
      "text": "Why Now?",
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      "evidence": "Numbered list used to structure arguments for market timing.",
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  "arcBeats": [],
  "loops": [
    {
      "to": 8,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "175f3fcf-807f-4f5b-856d-53548c5e5e10",
      "evidence": "Problem and Why Now sections",
      "position": 0,
      "objective": "Highlight the need for Capdesk's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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      "name": "Why Now",
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
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      "evidence": "Why Now and Timing is Perfect slides",
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      "objective": "Explain the timing",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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