{
  "docId": "019dd923-5eff-723e-9be9-8b35361df72a",
  "docSlug": "7mfmLd5ny5OdQgylLtEX",
  "documentTitle": "Insurance startup Superscript used this pitch deck to raise $10 million in a funding round backed by Seedcamp",
  "authorId": "Pitchdecks",
  "authorName": "Superscript",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 26,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "icon_grid",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-8b35361df72a/5",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-8b35361df72a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-8b35361df72a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-8b35361df72a#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.055,
        "w": 0.361,
        "x": 0.208,
        "y": 0.438
      },
      "kind": "image",
      "text": "FCA, Lloyd's, Aviva, Beazley, Tokio Marine HCC, DAS",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ce2388a-5233-4762-856a-4abf9ecd7afe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.041,
        "w": 0.133,
        "x": 0.436,
        "y": 0.343
      },
      "kind": "list",
      "text": "Established A-rated insurer panel with global reach.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34a59288-c0c4-4e71-a630-dbab68a2db6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.133,
        "x": 0.656,
        "y": 0.343
      },
      "kind": "list",
      "text": "High-performing premium book. High renewal rates. Below average loss ratios.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a7c1159-14b4-48f9-b77f-27a3b96b565d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.133,
        "x": 0.436,
        "y": 0.686
      },
      "kind": "list",
      "text": "Scaling and multi-channel distribution strategy with 'sticky', recurring revenues.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "483e40cd-6e67-45fe-b242-a43c05e8ddf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.133,
        "x": 0.208,
        "y": 0.343
      },
      "kind": "list",
      "text": "Fully regulated with the Financial Conduct Authority.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ec69858-8cab-4471-b169-884b0be82968",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.133,
        "x": 0.656,
        "y": 0.686
      },
      "kind": "list",
      "text": "Proprietary, leading, end-to-end tech. API-driven with enriched data capabilities.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e8b5c70-f54c-4458-accb-0349acc5f712",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.133,
        "x": 0.208,
        "y": 0.686
      },
      "kind": "list",
      "text": "Sector-leading, zero-touch, customer acquisition metrics. Growing LTV. Multi-product uptake.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5a2ffe8-d602-4c63-b9a5-5e3f3c9767b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.128,
        "x": 0.436,
        "y": 0.125
      },
      "kind": "title",
      "text": "Highlights",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "910d758b-d523-4b0d-8e0f-51c1342e1417",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "e21ec9b7-b7c3-4c46-8856-d0f463a062f1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 5-8 highlight the difficulties with traditional insurance products.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "503a82ba-0557-46a7-aef4-48a327bb2ca4",
      "evidence": "Slides 5-8 imply the cost of inaction.",
      "position": 0,
      "objective": "Highlight the cost of inaction with traditional insurance products",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}