{
  "docId": "019dd923-5eff-723e-9be9-8b35361df72a",
  "docSlug": "7mfmLd5ny5OdQgylLtEX",
  "documentTitle": "Insurance startup Superscript used this pitch deck to raise $10 million in a funding round backed by Seedcamp",
  "authorId": "Pitchdecks",
  "authorName": "Superscript",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 21,
  "pageCount": 26,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-8b35361df72a/21",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-8b35361df72a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-8b35361df72a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-8b35361df72a#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "image",
      "text": "Trustpilot",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20445439-9ab1-4540-842f-c379f90e8944",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.355,
        "y": 0.495
      },
      "kind": "quote",
      "text": "Excellent value at an affordable monthly cost. I have not needed use the services. But it's good to know I have the insurance there to allow me to get on with my work.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad27a36c-1777-4a9b-b549-0afa91765a51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.645,
        "y": 0.495
      },
      "kind": "quote",
      "text": "Flexible. simple, easy, immediate. As a busy freelancer I need flexibility to potentially change the policy month by month - very handy and a feature I didn't find with other providers.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c87b6556-c545-4269-bdde-3841336326f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.065,
        "y": 0.495
      },
      "kind": "quote",
      "text": "Excellent service, and really lovely people. Completely understanding of small or start up businesses, and a willingness/ability to be flexible. I'm very happy.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0def148-055a-4438-b216-808fa1672651",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.18,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "title",
      "text": "Customer reviews",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d01abec3-7f80-42d1-bdfa-dac537fc635d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "998950ca-dd1c-4822-a200-c50c262e2c52",
      "evidence": "The slide uses emotional language in the customer testimonials, highlighting the benefits and positive experiences of customers.",
      "confidence": 0.6
    },
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "57e64a63-3e36-41c3-8d66-658ed60983b9",
      "evidence": "The slide features customer reviews and testimonials, providing social proof of the company's value proposition.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 21,
      "beatId": "f44e42ff-d6e8-4baf-903d-977916385ec8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "The Ask",
      "beatSlug": "sequoia-pitch-the-ask",
      "evidence": "Slides 21-26 present the ask and the vision for the future.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}