{
  "docId": "019dd923-5eff-723e-9be9-850533aba234",
  "docSlug": "7jgPrjFWinLKi3OrxG2a",
  "documentTitle": "Popular Dutch e-bike startup VanMoof has raised $40 million as growth explodes — here's an exclusive look at its pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "VanMoof",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 8,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses screenshots of articles from TechCrunch, The Verge, and TMW to establish social proof and brand authority.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-850533aba234/6",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-850533aba234",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-850533aba234.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-850533aba234#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.23,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "image",
      "text": "TMW article screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7eb0debd-16a6-40ce-a612-89d3fd8e03c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.23,
        "x": 0.38,
        "y": 0.25
      },
      "kind": "image",
      "text": "The Verge article screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82615100-7032-4345-9b8c-353f8e1559e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.23,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "image",
      "text": "TechCrunch article screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d365b28d-8e0c-44da-9370-e21444a5f7fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.23,
        "x": 0.65,
        "y": 0.85
      },
      "kind": "metric",
      "text": "TMW, 9M reads",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bdecfa8-b4b1-4709-b7df-8e4c3d6ecb54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.23,
        "x": 0.38,
        "y": 0.85
      },
      "kind": "metric",
      "text": "The Verge, 45M reads",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fd4f01f-b27a-4ad1-83b2-22f9a27bd7b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.23,
        "x": 0.12,
        "y": 0.85
      },
      "kind": "metric",
      "text": "TechCrunch, 50M reads",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9f0a462-4be8-4a81-a0b6-d9201eddc153",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "readership: 104M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ad7-3a4bc9cddd16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "VANMOOF S3 E-BIKE REVIEW: BETTER THAN THE BEST",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ad7-37b014f255c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.1
      },
      "kind": "title",
      "text": "BETTER THAN THE BEST",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7addae02-722b-4d4e-a524-7a45763e3df6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "14653a81-3b1f-404e-a4ad-33dbf77f6168",
      "evidence": "VANMOOF S3 E-BIKE REVIEW: BETTER THAN THE BEST",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "a8097e47-25b9-418b-8590-6f0c014bffc8",
      "evidence": "Using major media outlets to validate product quality",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "f53a13f4-30d4-47bf-bf82-82293c01e7fa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "Slide 6 provides a testimonial",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}