{
  "docId": "019dd923-5eff-723e-9be9-7f417bf4b2cd",
  "docSlug": "77ko0pQuxL1lMNxExCvb",
  "documentTitle": "Check out the pitch deck visitor management startup iLobby used to raise more than $100 million from Shopify backer Insight Partners",
  "authorId": "Pitchdecks",
  "authorName": "iLobby",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.295,
  "pageNumber": 7,
  "pageCount": 16,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": "Uses a pyramid visualization to represent market segments.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "pyramid",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-7f417bf4b2cd/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-7f417bf4b2cd",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-7f417bf4b2cd.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-7f417bf4b2cd#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "iLobby’s unique focus on large enterprise clients positions it for a massive and growing TAM which is highly underpenetrated",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ad0-5cb8351fae43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.33,
        "x": 0.04,
        "y": 0.19
      },
      "kind": "framework",
      "text": "Pyramid showing market segments from Extra Large to Small Enterprise",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50291c75-fe35-42ea-9bc4-75955592b1b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.24,
        "x": 0.73,
        "y": 0.2
      },
      "kind": "list",
      "text": "Bottom-up TAM analysis focused on enterprise tier clients globally, illustrates significant market opportunity. Analysis assumes full site / entry point penetration at current USD pricing converted to CAD. Increasing importance of EVM in a post-COVID world...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9801914d-f5f1-45b6-b8f3-1fa4e9108017",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: C$14.0 Billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ad0-635a98dae36e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.72,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "(1) Source: S&P Capital IQ (2) Management estimates (3) Monthly subscription rate per entry point: Corporate - US$199; Enhanced - US$275; Enterprise - US$499; Converted using a CAD/USD exchange rate of 1.32",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bae8dbf8-21c3-46d5-968f-60641c23c42b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.93,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "title",
      "text": "iLobby’s unique focus on large enterprise clients positions it for a massive and growing TAM which is highly underpenetrated",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "302c84d5-8d76-4bb9-99ea-4cdccf3e0bd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.58,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "iLobby is Positioned for Massive Untapped Market Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5272481a-68f9-420d-ad4d-ad8403616277",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "64f945aa-f132-4155-8f33-c5c0f8cfa950",
      "evidence": "TAM: C$14.0 Billion",
      "confidence": 0.7
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "3a3b6cd4-d4ac-4934-a06a-15c06500b80f",
      "evidence": "framework/instance: Pyramid showing market segments from Extra Large to Small Enterprise",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "3cd27429-29c6-4695-8fd2-abe7710e998a",
      "evidence": "Pyramid visualization used to segment TAM by company size",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "16cb338a-6f42-4ec7-b0c1-9d8e1c6fa5e3",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents iLobby's solution and its unique capabilities",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 7,
      "from": 7,
      "beatId": "3d1ea797-ed5b-4aa7-a905-276daef8ab73",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck presents the market sizing and growth opportunity",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "cf975f1c-c6b7-436f-8d3c-ef55694be22e",
      "evidence": "The deck presents the challenges and risks of outdated systems",
      "position": 0,
      "objective": "What are the consequences of not adopting a modern visitor management system?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}