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  "documentTitle": "Check out the pitch deck these Amazon insiders used to raise $160 million for their new e-commerce startup Acquco",
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  "authorName": "Acquco",
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  "notes": "Uses concentric circles to represent TAM and SAM.",
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      "text": "Concentric circles showing $450BN TAM and $250BN SAM",
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      "text": "Total Addressable Market (TAM): Includes OUS, excludes off-Amazon channels; Serviceable Addressable Market (SAM): US Only, excludes off-Amazon channels; Enterprise Value assumes 25% EBITDA margins and platform multiple arbitrage",
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      "text": "TAM: $450BN",
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      "text": "Source: US Sellers per “Amazon 2020 SMB Impact Report”, grown at US GMV ex-Whole Foods growth rate until 2022; Per Jungle Scout “Average Monthly Sales for Amazon Sellers” data. 1. Gross Merchandise Volume (GMV) is calculated according to a pro-rata distribution of select Seller tiers",
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      "text": "Substantial Market Opportunity in the Growing E-Commerce Economy",
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      "text": "Total Addressable Market",
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