{
  "docId": "019dd923-5eff-723e-9be9-74c2e9885756",
  "docSlug": "7iaIU4VLwuw7UzfcE42X",
  "documentTitle": "Here's the pitch deck that Playhouse used to raise $2.8 million to become a 'TikTok for real estate'",
  "authorId": "Pitchdecks",
  "authorName": "Playhouse",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 11,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a comparison of hashtag growth to imply a shift in consumer behavior away from traditional platforms like Zillow toward video-first platforms like TikTok.",
  "elementsJson": [
    "action_title",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-74c2e9885756/3",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-74c2e9885756",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-74c2e9885756.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-74c2e9885756#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.45,
        "x": 0.48,
        "y": 0.15
      },
      "kind": "chart",
      "text": "TikTok Views Comparison",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a13fc5cd-88d5-4f54-bae9-af86a4057f3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TikTok views: 9.5B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ad3-035abd0ce7f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.6,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "TikTok Views Comparison",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a14d5c94-039f-4805-80f8-8fca42657f7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.08,
        "y": 0.1
      },
      "kind": "title",
      "text": "Consumers want more than Zillow can give them",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8769fdf9-9c45-4dae-b52e-4550a0cbc569",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "3005bb9e-3709-410d-854a-c6d85ebd2e48",
      "evidence": "Comparing 2020 vs 2021 data to show a trend shift.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "d90000a6-9818-477c-bcc1-1fe4fbbea816",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "slides 2-3 discuss pain points and why now",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "3d4327d7-518a-4cb9-acee-44af37cb4cb8",
      "evidence": "slides 3 and 11 discuss why now",
      "position": 0,
      "objective": "Why now is the time for Playhouse",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 9,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6fc783d1-9740-4872-bcaa-021e5eb07242",
      "evidence": "slides 2-9 discuss market opportunity and traction",
      "position": 1,
      "objective": "Cost of inaction for investors",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}