{
  "docId": "019dd923-5eff-723e-9be9-576d9421e455",
  "docSlug": "6ob2vgGNZN4mvSrOOhHx",
  "documentTitle": "Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.",
  "authorId": "Pitchdecks",
  "authorName": "Waze",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 9,
  "pageCount": 14,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The map visualizes billboard locations with varying impression multipliers (1X, 2X, 3X).",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "map"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-576d9421e455/9",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Waze captures when & where billboard impressions are seen to provide tailored business results for OOH.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9acd-e54d2ac2472b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.5,
        "x": 0.5,
        "y": 0.1
      },
      "kind": "image",
      "text": "Map showing billboard locations with impression multipliers",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d165283-2b89-4852-b46e-a840594eeca2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "billboard impressions",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9acd-eb2cdd38a565",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Waze captures when & where billboard impressions are seen to provide tailored business results for OOH.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c536fedf-736e-42e6-9cbe-6a22bdd1b1b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "title",
      "text": "Measure the Results",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86ad0705-2770-4968-9643-de1ea8aad244",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7dc47874-c58b-4a7f-9238-a24e1f235f5c",
      "evidence": "Waze captures when & where billboard impressions are seen to provide tailored business results for OOH",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 6,
      "beatId": "078e6fc5-345c-4922-a9d2-6b377af64f00",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The deck presents Waze's solution, including customized targeting and measurement capabilities",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}