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  "documentTitle": "Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.",
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  "authorName": "Waze",
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  "notes": "The slide uses a visual metaphor of a road to frame the analysis of OOH advertising effectiveness.",
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      "text": "Avg time someone looks at a billboard is ~3 seconds",
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      "text": "Competitor logos",
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      "text": "Billboard on a highway",
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      "kind": "list",
      "text": "COMPETITOR ANALYSIS: Which roads are popular for competitor drives?",
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      "kind": "list",
      "text": "DWELL TIME & EXPOSURE TO OOH PLACEMENTS: How fast are they driving past billboards? Avg time someone looks at a billboard is ~3 seconds",
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      "text": "LAST MILE INSIGHTS: Where are customers going after billboard exposure?",
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      "text": "55, 56 MPH",
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      "text": "Dwell time: 3 seconds",
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      "kind": "title",
      "text": "THE ROAD AHEAD FOR OOH",
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