{
  "docId": "019dd923-5eff-723e-9be9-576d9421e455",
  "docSlug": "6ob2vgGNZN4mvSrOOhHx",
  "documentTitle": "Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.",
  "authorId": "Pitchdecks",
  "authorName": "Waze",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide illustrates a 'Zero Speed Takeover' strategy where physical OOH proximity triggers a mobile ad.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-576d9421e455/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Radius target around the OOH placement to trigger the Zero Speed Takeover.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ac8-1c72eaa0c7be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.45,
        "x": 0.5,
        "y": 0.05
      },
      "kind": "image",
      "text": "Composite image showing a physical billboard and a Waze mobile app interface.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb61ee15-4de5-47a6-8950-ec88828b5631",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Waze + OOH allows brands to reach people on the move, amplifying each other’s impact. Radius target around the OOH placement to trigger the Zero Speed Takeover.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9344460d-5cb3-47cf-b068-a3d63e1b0b04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.06,
        "y": 0.1
      },
      "kind": "title",
      "text": "OOH Innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15161789-eb04-4c91-a04a-6406a2b5783a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3315b2e3-63f5-4e04-ad2b-3bff431472e1",
      "evidence": "Waze + OOH allows brands to reach people on the move, amplifying each other’s impact",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 6,
      "beatId": "078e6fc5-345c-4922-a9d2-6b377af64f00",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The deck presents Waze's solution, including customized targeting and measurement capabilities",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}