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  "documentTitle": "Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.",
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  "authorName": "Waze",
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  "notes": "Uses Waze branding icons to illustrate the in-car context.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be9-576d9421e455/4",
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      "kind": "diagram",
      "text": "A wavy path with five circular nodes representing stages: Views Masthead, Leaves for Work, Grabs Coffee, Views Offer Ad, Makes Purchase.",
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      "evidence": "A wavy path with five circular nodes representing stages",
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      "evidence": "The deck presents the complication of reaching consumers on-the-go and the limitations of other ad platforms",
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      "evidence": "The deck uses an iceberg loop to reveal the limitations of other ad platforms",
      "position": 0,
      "objective": "What are the limitations of other ad platforms?",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
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