{
  "docId": "019dd923-5eff-723e-9be9-576d9421e455",
  "docSlug": "6ob2vgGNZN4mvSrOOhHx",
  "documentTitle": "Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.",
  "authorId": "Pitchdecks",
  "authorName": "Waze",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 1,
  "pageCount": 14,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a background image of a highway interchange to reinforce the context of driving.",
  "elementsJson": [
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/EXd6Fuox73_D2sYBmp0ep_UzROpYw9e4HIDE6RukGLA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82b2IydmdHTlpONG12U3JPT2hIeC9wMDAxLmpwZw",
  "slideHref": "/slides/019dd923-5eff-723e-9be9-576d9421e455/1",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-576d9421e455#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.05,
        "x": 0.91,
        "y": 0.91
      },
      "kind": "image",
      "text": "waze",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f8e0561-cf8e-460a-90f0-e2f54d7931ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ebcb22f-6c44-49c6-b574-139fe7cc22da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.6,
        "x": 0.05,
        "y": 0.034
      },
      "kind": "list",
      "text": "30M monthly active Waze users\n37 miles per day\n41 minutes per drive on Waze",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3dabacba-f286-4215-b083-efa2d16480a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "monthly active users: 30M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ac7-f0df56b984d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "title",
      "text": "IN THE UNITED STATES...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7938256c-4565-40fc-982e-a560bc09c344",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "1a6ed8d4-45e1-4a0a-a5c3-66caf97d911a",
      "evidence": "IN THE UNITED STATES... 30M monthly active Waze users",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "299ea69a-295f-4d59-8b62-c139f447e2a3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Setup",
      "beatSlug": "setup",
      "evidence": "The deck starts with a setup of Waze's traction and unfair advantage",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/3105djKhd5u2rj_fsdhKO2Bnbg7UruZfMVHTaolDIss/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82b2IydmdHTlpONG12U3JPT2hIeC9wMDAxLnBuZw",
  "thumbSrc": "https://imgproxy.kitesheet.com/aZRBknTIG448NTc2tDY6hGhF0TBc_OEVL9jPf1-xvFo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82b2IydmdHTlpONG12U3JPT2hIeC9wMDAxLmpwZw",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/B499Bcu_EcToIEq171iwxOPc3p4UCrMTvAIZmZcMFH0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82b2IydmdHTlpONG12U3JPT2hIeC9wMDAxLnBuZw"
}