{
  "docId": "019dd923-5eff-723e-9be9-533e7661e1fd",
  "docSlug": "6qOq7NfoCEIyWsdIkEG1",
  "documentTitle": "Read the 18-page pitch deck that Latino-focused streaming startup Canela Media used to raise $32 million",
  "authorId": "Pitchdecks",
  "authorName": "Canela Media",
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  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart illustrates audience exclusivity relative to competitors like Pantaya, VIX, Univision, Telemundo, Hulu, and Pluto TV.",
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  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd#slide-7",
  "components": [
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      "text": "Over 60% of our audience is unduplicated and cannot be reached via competitors including VIX and Univision.",
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      "kind": "chart",
      "text": "Percentage of audience unduplicated with Canela.TV by competitor",
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      "kind": "metric",
      "text": "Unduplicated Audience: 82%",
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      "kind": "paragraph",
      "text": "Over 60% of our audience is unduplicated and cannot be reached via competitors including VIX and Univision.",
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      "kind": "source-note",
      "text": "SOURCE: Canela.TV Viewer Survey, March 2021.",
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      "kind": "title",
      "text": "OUR AUDIENCE CANNOT BE REACHED ELSEWHERE",
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  "metrics": [],
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      "evidence": "chart/bar-vertical: Percentage of audience unduplicated with Canela.TV by competitor",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Problem",
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      "evidence": "Slides 7-8 highlight the issue of reaching the Hispanic audience",
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      "parentBeatName": "Complication",
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      "name": "David Goliath",
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      "matchId": "545a18f4-3bdb-4d90-8866-a390340f3a78",
      "evidence": "Slides 7-8 position Canela Media as a unique solution for reaching the Hispanic audience",
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      "objective": "Highlight the unique value proposition of Canela Media",
      "structure": "The Giant's Weakness -> Our Slingshot (Unique Edge) -> The Topple",
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