{
  "docId": "019dd923-5eff-723e-9be9-533e7661e1fd",
  "docSlug": "6qOq7NfoCEIyWsdIkEG1",
  "documentTitle": "Read the 18-page pitch deck that Latino-focused streaming startup Canela Media used to raise $32 million",
  "authorId": "Pitchdecks",
  "authorName": "Canela Media",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 18,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide highlights the platform's free ad-supported model, bilingual content, and user engagement metrics.",
  "elementsJson": [
    "screenshot",
    "icon_grid",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-533e7661e1fd/5",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Average user session is 74 minutes per day.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9aca-85da6a39044c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "image",
      "text": "Content categories: Dramas, Sports, Documentaries, Series, Movies, Comedies",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd8b27d0-3f98-45e9-b6cd-5bad7f6ceb8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "image",
      "text": "Canela.TV interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d42dfd5-13e4-4d9d-a3ca-901f8b8d7f02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "list",
      "text": "Free for Users 100% Ad-Supported; In U.S. & MX Expanding LATAM in Q4'21 & Q1'22; English & Spanish Premium Content; VOD Content & Fast Channels",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "362ac917-34ff-4419-b333-922cb7b90fbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.03,
        "y": 0.075
      },
      "kind": "list",
      "text": "AUDIENCE HIGHLIGHTS: Built uniquely for Bicultural Hispanics. Average user session is 74 minutes per day. We have achieved over 8M Users.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef2bed17-0c50-4216-a590-ca54cf6a7786",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Users: 8M+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9aca-8874e25dfea9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "table",
      "text": "CONTENT FROM AROUND THE WORLD: Argentina, Spain, Colombia, Turkey, Mexico, USA, Chile",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bb10986-31f1-4ed0-a473-c1d03fc50c8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "title",
      "text": "CANELA.TV",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a735c302-a4f3-4f3d-b732-6e7e458c0f66",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}