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  "documentTitle": "Read the 18-page pitch deck that Latino-focused streaming startup Canela Media used to raise $32 million",
  "authorId": "Pitchdecks",
  "authorName": "Canela Media",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "pageNumber": 17,
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  "nextPage": 18,
  "slideType": "why_now",
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  "notes": "The slide uses a list of bullet points to highlight traction, market position, and operational capabilities.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be9-533e7661e1fd/17",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd",
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  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd#slide-17",
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      "kind": "list",
      "text": "One of the 1st AVODs focusing on Latino audiences resulting in key first mover advantages.\nUnique technology infrastructure enabled the launch of 2 additional Latino OTTs. Bringing 3 OTT services under one roof.\nStrong Ad Tech and Monetization expertise achieved over 6X revenue growth.\nHigh user growth of over 8M unique users and a projection to reach 28M by 2022.\nExperienced management team positioning Canela as the leading media company in the U.S. and LATAM.\nPart of two of the fastest growing sectors in Media: Streaming and Minority Targeted.\n22,000 + hours of content and connection to over 200 producers. Currently acquiring the IP of 100+ key influential Latino films.\nIn-house production capabilities, including the production of a daily high-quality newscast.",
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      "kind": "metric",
      "text": "revenue growth: 6X",
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      "kind": "title",
      "text": "CANELA MEDIA IS A KEY INVESTMENT OPPORTUNITY:",
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      "evidence": "Canela Media IS A KEY INVESTMENT OPPORTUNITY: resulting in key first mover advantages.",
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      "beatId": "3049d50e-2c86-4e28-b7d5-86de444025e6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "The Ask",
      "beatSlug": "sequoia-pitch-the-ask",
      "evidence": "Slides 17-18 make the case for investment and provide a call to action",
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      "confidence": 0.9,
      "parentBeatName": "Resolution",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "117e5bde-8160-47f0-be58-0ecdb75c096f",
      "evidence": "Slide 17 creates a sense of FOMO around the investment opportunity",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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