{
  "docId": "019dd923-5eff-723e-9be9-533e7661e1fd",
  "docSlug": "6qOq7NfoCEIyWsdIkEG1",
  "documentTitle": "Read the 18-page pitch deck that Latino-focused streaming startup Canela Media used to raise $32 million",
  "authorId": "Pitchdecks",
  "authorName": "Canela Media",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 10,
  "pageCount": 18,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide showcases the UI of the mobile app alongside a grid of original content shows.",
  "elementsJson": [
    "screenshot",
    "bullet_list",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-533e7661e1fd/10",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-533e7661e1fd#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "FEATURES ORIGINAL PROGRAMMING:",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ac9-f23bef09deff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.57,
        "y": 0.18
      },
      "kind": "image",
      "text": "Grid of 5 original shows with descriptions",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33a7e083-d0cc-4b30-9508-2966b4ce21e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.03,
        "y": 0.265
      },
      "kind": "image",
      "text": "Three mobile app screens showing music mixtapes and channels",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "050b238e-b568-4970-a6be-63e0a4c65cfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.57,
        "y": 0.75
      },
      "kind": "list",
      "text": "Video on Demand Music Content. Offers Content Personalization. New Mobile platform for better UX to consumer music videos. 7 Linear Channels running on Canela.TV + partner platforms.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d01ff5e-a497-4377-b8d6-7da495b7fe83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.57,
        "y": 0.1
      },
      "kind": "title",
      "text": "FEATURES ORIGINAL PROGRAMMING:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c5e673d-e3f7-4054-a6e9-c3c49724d03f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "title",
      "text": "CANELAMUSIC",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "598446f4-3406-440c-9b16-280037f55b88",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "51f1ba3e-af62-44fc-bd6b-869f8eff0f98",
      "evidence": "list/bullet: Video on Demand Music Content. Offers Content Personalization. New Mobile platform for better UX to consumer music videos. 7 Linear Channels running on Canela.TV + partner platforms.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 9,
      "beatId": "965c4685-408c-46bf-a8bb-d518795a92c8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 9-11 showcase Canela Media's products and services",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}