{
  "docId": "019dd923-5eff-723e-9be9-4ed0c2b23998",
  "docSlug": "6dQELeWztAwAhRojgGTA",
  "documentTitle": "Ark Kapital offers startups an alternative to VC funding. Check out the 21-slide pitch deck it used to raise $183 million in debt and equity.",
  "authorId": "Pitchdecks",
  "authorName": "ArK",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 21,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The grid graphic is abstract, likely representing data or complexity.",
  "elementsJson": [
    "icon_grid",
    "other"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-4ed0c2b23998/6",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-4ed0c2b23998",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-4ed0c2b23998.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-4ed0c2b23998#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "To capture this opportunity it is not enough with Excel models, ARR multiples or contract financing",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943a-75c5-9ac6-26cbd9d2644f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.05,
        "x": 0.676,
        "y": 0.238
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "iconography",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4227e22f-604b-4ab6-a3cd-4c61114cbfcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.345,
        "w": 0.345,
        "x": 0.052,
        "y": 0.231
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4389b9d2-b759-44cb-8865-d64b79de56ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.513,
        "x": 0.443,
        "y": 0.428
      },
      "kind": "title",
      "text": "To capture this opportunity it is not enough with Excel models, ARR multiples or contract financing",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3becb96-6d4d-427e-80ff-7974409f26fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 2,
      "beatId": "3fdc214d-b94e-40b2-86e8-68cdd4e9a6de",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-7 identify the pain points of current financing options",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 6,
      "from": 3,
      "beatId": "d3cc2535-0940-4088-aaf3-02d52ffbaa87",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 3-6 elaborate on the limitations of current financing options",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d429056d-5284-4ecb-8693-1791e394c21c",
      "evidence": "Slides 2-7 agitate the problem of limited financing options",
      "position": 0,
      "objective": "What is the cost of not having access to better financing options?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 6,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "35406ca7-0f0c-4769-b64f-aca623da1a02",
      "evidence": "Slides 5-6 explain the timeliness of ArK Kapital's solution",
      "position": 1,
      "objective": "Why is now the right time for ArK Kapital's solution?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}