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  "documentTitle": "We got an exclusive look at the pitch deck that Medable;; a healthcare startup backed by Blackstone and Tiger Global;; used to raise $304 million",
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  "authorName": "Medable",
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  "notes": "Uses a before-and-after map visualization to contrast site-based vs. patient-centered research.",
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      "text": "2020 The year of decentralized research",
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      "kind": "list",
      "text": "37% of sites fail to meet enrollment targets; 10% of sites fail to recruit a single patient; 35% of patients drop-out due to lack of patient-centric design",
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      "text": "Patients can access research from anywhere in the world; Enrollment accelerated 3x across therapeutic areas & phases; Massive adoption and implementation of patient-centered technologies",
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      "text": "enrollment acceleration: 3x",
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      "kind": "title",
      "text": "COVID has driven a change from site-based to patient-centered research",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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