{
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  "documentTitle": "Here's the 17-page deck that EQL;; a hype commerce platform launched by 3 ex-Googlers;; used to raise $18.6 million to help retailers sell limited-edition products",
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  "authorName": "EQL",
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  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 8,
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  "notes": "The central circle defines EQL as a launch platform for managing hype.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be9-3c68f72bbc33/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33",
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  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33#slide-8",
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      "kind": "callout",
      "text": "A launch platform designed to manage and understand the hype",
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      "kind": "diagram",
      "text": "EQL platform hub with 6 surrounding feature spokes",
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      "kind": "list",
      "text": "CERTIFIED FAIR, HYPE INFRASTRUCTURE, FAIRNESS ALGORITHM, EQLIZER, SMART CHECKOUT, LAUNCH AUTOMATION, HYPE ANALYTICS",
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      "kind": "title",
      "text": "DELIVERING THE MISSION",
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      "evidence": "Central platform surrounded by functional modules",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "The solution is presented across multiple pages, showcasing different features and benefits.",
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      "parentBeatName": "Turn",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "41421265-e86b-4c55-a196-a028a5ceb4c9",
      "evidence": "The deck implies that not using EQL's platform will result in missed opportunities and potential losses.",
      "position": 0,
      "objective": "What if retailers don't adopt EQL's platform?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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