{
  "docId": "019dd923-5eff-723e-9be9-3c68f72bbc33",
  "docSlug": "6agYOMiXS42DNkYkjg4B",
  "documentTitle": "Here's the 17-page deck that EQL;; a hype commerce platform launched by 3 ex-Googlers;; used to raise $18.6 million to help retailers sell limited-edition products",
  "authorId": "Pitchdecks",
  "authorName": "EQL",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 7,
  "pageCount": 17,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "customer_logos",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a dark theme with a background image of graffiti art.",
  "elementsJson": [
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-3c68f72bbc33/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33#slide-7",
  "components": [
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        "h": 0.3,
        "w": 0.6,
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        "y": 0.5
      },
      "kind": "image",
      "text": "Logos of Courir, Foot Locker, Crocs, Culture Kings, Fast Times, and Sullivans Cove.",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
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      "bbox": {
        "h": 0.03,
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      },
      "kind": "title",
      "text": "CUSTOMERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53431b2f-3d80-49f5-8844-0e1de2fb7727",
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    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "title",
      "text": "WE HELP MANAGE HYPE FOR GLOBAL BRANDS.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b03a9b9-fbd2-4020-97b2-1b9d979429a8",
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "41421265-e86b-4c55-a196-a028a5ceb4c9",
      "evidence": "The deck implies that not using EQL's platform will result in missed opportunities and potential losses.",
      "position": 0,
      "objective": "What if retailers don't adopt EQL's platform?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}