{
  "docId": "019dd923-5eff-723e-9be9-3c68f72bbc33",
  "docSlug": "6agYOMiXS42DNkYkjg4B",
  "documentTitle": "Here's the 17-page deck that EQL;; a hype commerce platform launched by 3 ex-Googlers;; used to raise $18.6 million to help retailers sell limited-edition products",
  "authorId": "Pitchdecks",
  "authorName": "EQL",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 3,
  "pageCount": 17,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-3c68f72bbc33/3",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.06,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "Copyright 2022 EQL",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1300fbf-3b08-4fa7-91f6-f5947092dec3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.37,
        "x": 0.63,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38a856cd-e969-4023-af12-4a7741db6a2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.06,
        "y": 0.38
      },
      "kind": "title",
      "text": "BUILD THE WORLD'S FAIREST HYPE COMMERCE PLATFORM",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7fe2cf1-5209-4878-8ec8-570d5d8008e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.06,
        "y": 0.09
      },
      "kind": "title",
      "text": "THE MISSION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "945bcafa-39e1-4bee-b39c-863f0e17a126",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "bd9064cd-56a5-42a6-81e9-fba4eb84b260",
      "evidence": "title/action-title: BUILD THE WORLD'S FAIREST HYPE COMMERCE PLATFORM",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d53d709e-e0c2-4739-b3ad-0c060ca35905",
      "evidence": "The deck presents EQL's mission and values on pages 2-3.",
      "position": 1,
      "objective": "Why EQL's mission matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}