{
  "docId": "019dd923-5eff-723e-9be9-3c68f72bbc33",
  "docSlug": "6agYOMiXS42DNkYkjg4B",
  "documentTitle": "Here's the 17-page deck that EQL;; a hype commerce platform launched by 3 ex-Googlers;; used to raise $18.6 million to help retailers sell limited-edition products",
  "authorId": "Pitchdecks",
  "authorName": "EQL",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 12,
  "pageCount": 17,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide describes a proprietary algorithm or logic engine for managing customer interactions.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-3c68f72bbc33/12",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Boosts and upweighting applied based on customers profile and interactions.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9439-766e-8b70-289a3f823977",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fcb5d48-add4-410f-ade1-e0ad50689912",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.28,
        "y": 0.6
      },
      "kind": "list",
      "text": "CUSTOMER CUES: Can boost and reward loyalty status, proximity to store and any other ingestible data point.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c24d0bd-4ae2-4eaa-a8c0-1db569a45579",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "ENGAGEMENT: Chances of winning increase the more consecutive losses you get.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fc2fee0-3bac-457b-932e-4af6db998ad0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Boosts and upweighting applied based on customers profile and interactions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "087e1379-f372-48ba-99a6-063e3ea36476",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "THE EQLIZER",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fca45b42-35fa-4687-92a5-964839dfede5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Anchoring Bias",
      "slug": "anchoring-bias",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "661fce62-7746-4e67-b3ad-16a2ee4d402f",
      "evidence": "list/bullet: CUSTOMER CUES: Can boost and reward loyalty status, proximity to store and any other ingestible data point.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 8,
      "beatId": "3c8b4371-ebe8-40d9-a695-862b41776fe9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented across multiple pages, showcasing different features and benefits.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}