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  "docSlug": "6agYOMiXS42DNkYkjg4B",
  "documentTitle": "Here's the 17-page deck that EQL;; a hype commerce platform launched by 3 ex-Googlers;; used to raise $18.6 million to help retailers sell limited-edition products",
  "authorId": "Pitchdecks",
  "authorName": "EQL",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 10,
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  "nextPage": 11,
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  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide defines the 'RUN FAIR' certification as a trademark of fairness, setting expectations for both sides of the marketplace.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be9-3c68f72bbc33/10",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-3c68f72bbc33",
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  "components": [
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      "kind": "callout",
      "text": "RUN FAIR certification: It's the trademark of fairness.",
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      "kind": "disclaimer",
      "text": "Copyright 2022 EQL",
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      "kind": "list",
      "text": "RUN FAIR certification: It's the trademark of fairness. Retailers: Agree to run the launch fairly and aim to get the products into the hands of real fans. Customers: Play by fair rules. Not attempting to game the launch for outweighed personal gains.",
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      "kind": "title",
      "text": "PUTTING FAIRNESS FIRST",
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      "agent": "Storyteller",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
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      "evidence": "The solution is presented across multiple pages, showcasing different features and benefits.",
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      "parentBeatName": "Turn",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies that not using EQL's platform will result in missed opportunities and potential losses.",
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      "objective": "What if retailers don't adopt EQL's platform?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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