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  "documentTitle": "See the 13-page pitch deck legal-disputes startup New Era ADR used to nab $4.6 million in seed funding",
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  "authorName": "New Era ADR",
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  "notes": "Uses a before-after-bridge style framing to contrast current pain points with desired user outcomes.",
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      "text": "Yet...in a market where 20 million cases are filed every year, no platform exists that can resolve meaningful legal disputes quickly and efficiently.",
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      "text": "No person or org wants to waste time and money arguing endlessly over procedures. Pre-trial motions, Evidentiary motions, Dispositive motions, Arguments over discovery",
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      "text": "They just want to know how long a dispute will be, how much it'll cost, tell their story, and get it over with. Save money, Save time, Get rid of the massive distraction, Get back to their business and lives",
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      "text": "annual legal disputes: 20 million",
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      "text": "20 million non-criminal legal disputes are filed every year in the U.S. No business or individual wants these disputes to drag out.",
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      "kind": "title",
      "text": "Businesses and Individuals Just Want To Tell Their Story",
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      "evidence": "The loop is implicit, with the problem and solution presented in a way that implies the cost of inaction.",
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      "objective": "What is the cost of not adopting New Era ADR?",
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