{
  "docId": "019dd923-5eff-723e-9be9-26b41fe02733",
  "docSlug": "6Kb8KMjfdiRNa7qZaecd",
  "documentTitle": "We got an exclusive look at the pitch deck an ex-Deliveroo exec used to raise $37 million for his virtual-restaurant startup",
  "authorId": "Pitchdecks",
  "authorName": "Taster",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 13,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-26b41fe02733/9",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-26b41fe02733",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-26b41fe02733.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-26b41fe02733#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Taster is a turnkey solution: restaurateurs don't need to think about marketing or supply chain",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9439-766e-8b66-26ce7e8f6d46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.04,
        "x": 0.57,
        "y": 0.48
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb5845fa-3679-487e-add0-016ebb704fc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.19,
        "y": 0.48
      },
      "kind": "list",
      "text": "1. More delivery volume: Partners generate revenues from Taster brands from day one\n2. Existing workforce: Leverage part of the existing kitchen staff and management\n3. Existing kitchen: Our brands require only modest kitchen space and investments for equipment (0-€2k)\n4. Significant contribution margin: Partners earn money to cover their fixed costs",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a824c637-1d87-4674-b54b-ed7084e2860b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.48,
        "x": 0.07,
        "y": 0.16
      },
      "kind": "title",
      "text": "Taster is a turnkey solution: restaurateurs don't need to think about marketing or supply chain",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "691a674a-d356-4392-951b-0588c1bbe125",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.32,
        "x": 0.07,
        "y": 0.07
      },
      "kind": "title",
      "text": "RESTAURANTS LOVE OUR MODEL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40b99805-bae6-43f4-aa8a-1192d1a37c6b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 9,
      "beatId": "f697b36f-6558-46ec-8486-097ecad48b48",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model slides explain Taster's platform business",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6dbe5240-125c-47fb-a9b8-3a7d223d5fc8",
      "evidence": "The deck presents a clear why, what, and how",
      "position": 0,
      "objective": "Why Taster is the next big food company",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}