{
  "docId": "019dd923-5eff-723e-9be9-207098efd51a",
  "docSlug": "5zgu446GhSLPDvLCMrmB",
  "documentTitle": "We got an exclusive look at the pitch deck business travel startup TravelPerk used to raise $160 million",
  "authorId": "Pitchdecks",
  "authorName": "TravelPerk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 6,
  "pageCount": 15,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-207098efd51a/6",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Enjoy a booking tool every bit as easy as booking a vacation.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9439-766e-8b64-a20ceae0aae4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.852,
        "w": 0.486,
        "x": 0.514,
        "y": 0.148
      },
      "kind": "image",
      "text": "TravelPerk mobile and desktop interface showing booking search results",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd123f87-b3db-4974-9eaf-f8cc1d397d5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "A smooth experience. Booking business travel just got fun. Enjoy a booking tool every bit as easy as booking a vacation.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f5bb035-f068-45f2-bb7a-adc1d898d7cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.05,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "No more tabs. Flights, hotels, trains, cars, all in one place. We never send you to someone else's website.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6dbf024-eb7a-4676-8b3d-a251f3ce8d84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.28,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Easy Booking",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb694424-bca4-416c-b7e9-284c2e7e15f4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "bbfe2174-0f64-45e7-9277-352a10d15b6c",
      "evidence": "The slide mentions 'a smooth experience' and 'booking business travel just got fun', indicating an emphasis on aesthetics and usability.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "595aa1e8-9ce5-44f4-aee0-b2fa7e3ebe79",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents TravelPerk's solution as a one-stop-shop for business travel",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2a8a4e88-a627-4a8f-b467-fc4e508751d4",
      "evidence": "The deck presents the mission and key messages that support the solution",
      "position": 0,
      "objective": "Why TravelPerk's solution works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}