{
  "docId": "019dd923-5eff-723e-9be9-207098efd51a",
  "docSlug": "5zgu446GhSLPDvLCMrmB",
  "documentTitle": "We got an exclusive look at the pitch deck business travel startup TravelPerk used to raise $160 million",
  "authorId": "Pitchdecks",
  "authorName": "TravelPerk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "timeline",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The slide uses a horizontal timeline format with alternating top and bottom placement for events.",
  "elementsJson": [
    "timeline_visual"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-207098efd51a/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.86,
        "x": 0.07,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "2015-2021 timeline with events",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01d2c1b4-3795-4c8a-acb5-3a03d99f5969",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.09,
        "x": 0.22,
        "y": 0.28
      },
      "kind": "image",
      "text": "Rocket illustration",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46aa6062-0dc0-4a1a-b502-f80e551daf3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.45,
        "y": 0.65
      },
      "kind": "image",
      "text": "Hand holding phone illustration",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cee9b28f-f31a-4d9a-9ad2-0cf67f12f3d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.08,
        "x": 0.56,
        "y": 0.15
      },
      "kind": "image",
      "text": "Airplane illustration",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9f7e1ea-50cd-4e03-bc39-ae80a4cde22c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "TravelPerk Story",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88cecc44-e28c-4de1-845a-b2944616010c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "f21a79cc-76aa-4218-a5ed-eea3e52575da",
      "evidence": "Chronological sequence of events",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "107c8132-4206-4d1b-84da-e80b96e02c61",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck starts by introducing the problem of business travel management",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2a8a4e88-a627-4a8f-b467-fc4e508751d4",
      "evidence": "The deck presents the mission and key messages that support the solution",
      "position": 0,
      "objective": "Why TravelPerk's solution works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 5,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f1b4e12c-3ecd-4f26-823f-f58e6b798632",
      "evidence": "The deck implies that not using TravelPerk leads to inefficiencies and frustration",
      "position": 1,
      "objective": "The consequences of not using TravelPerk",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}