{
  "docId": "019dd923-5eff-723e-9be9-207098efd51a",
  "docSlug": "5zgu446GhSLPDvLCMrmB",
  "documentTitle": "We got an exclusive look at the pitch deck business travel startup TravelPerk used to raise $160 million",
  "authorId": "Pitchdecks",
  "authorName": "TravelPerk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 11,
  "pageCount": 15,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a three-column layout to segment benefits by stakeholder.",
  "elementsJson": [
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-207098efd51a/11",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-207098efd51a#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.05,
        "y": 0.19
      },
      "kind": "image",
      "text": "Traveller photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14d7cd58-1f25-47b6-97c0-7798e643c74d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.69,
        "y": 0.19
      },
      "kind": "image",
      "text": "Finance manager photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "339bc861-c0b3-4d06-a5be-8f04644d1aa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.37,
        "y": 0.19
      },
      "kind": "image",
      "text": "Travel manager photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b3042a5-0fe1-47a3-8ed3-c3c9178baa48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.37,
        "y": 0.55
      },
      "kind": "list",
      "text": "Travel manager benefits: One-stop shop, built-in policies/approvals, 24/7 support.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a7aba67-b1df-4a0a-89b1-03cecb1e72ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "list",
      "text": "Traveller benefits: Self booking, best selection, 7-star support.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca328c50-77e5-4158-ae6e-806f009f7b3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.69,
        "y": 0.55
      },
      "kind": "list",
      "text": "Finance manager benefits: Control/oversight, cost reduction/compliance, invoicing/reporting.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edbe7b02-cc32-439b-adcc-7190ff8847f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Better for everyone",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "635d4927-6fb6-44be-9731-668e54184f09",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bcec603e-aef6-4d98-b56f-6ca0693cf56f",
      "evidence": "The slide lists benefits for different roles (Finance manager, Travel manager, Traveller), indicating audience segmentation.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "87c31410-d18c-4f13-ac04-1e315ac8404b",
      "evidence": "The slide segments the value proposition by three distinct user personas.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 10,
      "beatId": "5bc7445b-6144-49a3-af32-c917a3646221",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The deck showcases TravelPerk's product features and innovations",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2a8a4e88-a627-4a8f-b467-fc4e508751d4",
      "evidence": "The deck presents the mission and key messages that support the solution",
      "position": 0,
      "objective": "Why TravelPerk's solution works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}